Built with the channel, not pitched at it.
Tread Ready exists because dealers/installers and brands told us, in detail, what was broken about the way the channel operates today. The product is a direct response to those conversations. We are working to eliminate channel conflicts, gaps in communications, and to give the end users the tools needed to manage their business with efficient AI driven systems.
We're talking to a small number of additional partners.
You run real volume.
Enough claims, POs, and rebate cycles each month that the current spreadsheet stack genuinely hurts. We're not optimizing for hypothetical pain.
You'll tell us what's wrong.
Design partners get direct access to the team. In return, we ask for honest, specific feedback — including when something we shipped misses.
You're patient with v1.
The platform is real and in production, but the surface area is still expanding. Partners who join now shape what gets built next.