Built with the channel, not pitched at it.
Tread Ready exists because a tire distributor told us, in detail, what was broken about the way claims, rebates, pricing, and purchasing move through their business. The product is a direct response to that conversation.
A multi-brand tire distributor.
Our founding partner is a multi-brand tire distributor operating across a regional dealer network. We're keeping them unnamed here by their preference — the work is real, the relationship is ongoing, and the platform is shaped by their day-to-day operations.
We don't list invented customer logos. We don't quote testimonials we haven't earned. When there's a published case study, it'll live on this page.
We're talking to a small number of additional partners.
You run real volume.
Enough claims, POs, and rebate cycles each month that the current spreadsheet stack genuinely hurts. We're not optimizing for hypothetical pain.
You'll tell us what's wrong.
Design partners get direct access to the team. In return, we ask for honest, specific feedback — including when something we shipped misses.
You're patient with v1.
The platform is real and in production, but the surface area is still expanding. Partners who join now shape what gets built next.