Your dealer network, as one relationship — not five disconnected tools.
A dealer joins your network, gets certified, sells, earns rebates and SPIFFs, files claims, and reorders. You back all of it. Tread Ready makes the whole lifecycle visible in one place, instead of a CRM, a claims inbox, a rebate spreadsheet, and a training LMS that don't talk. Manufacturers can sponsor dealer portal access as part of a channel program, so participating dealers get core access without a separate purchase decision.
The friction is real and specific.
No live picture of the channel.
Distributors and dealers tracked in a spreadsheet that drifts. Who's active, who's onboarding, who's gone quiet — nobody has the current answer in one place.
Rebates and SPIFFs run on faith.
Rebate audits cost a quarter. SPIFF promos go out and you can't prove they moved the behavior — the data lives with whoever ran the promotion, in whatever format they kept it.
Training requirements that aren't enforced.
You require certification before a dealer can sell a new line or stay warranty-eligible. Tracking who actually completed it, across hundreds of locations, is manual and easy to lose.
Specific answers to the specific friction.
The channel in one live view.
Every distributor and dealer, their tier and status, the structure of the relationship — current, not last-quarter's export.
Rebates and SPIFFs with real data.
Volume programs configured per relationship. SPIFFs tied to specific products and windows, tracked down to the individual salesperson. See what worked, not what you hoped worked.
Training tied to eligibility.
Completion gates warranty eligibility and program participation automatically. One record of who's certified on what — enforced by the platform, not chased by a rep.